Mask Behavior

Pandemic Action Network was an early masking advocate and continues to promote consistent mask-wearing behavior and policies to stop the spread of the COVID-19 and protect the most vulnerable.

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Why Masking Still Matters

Read our policy brief which sets out why wearing a mask is critical to stop the spread of COVID-19. Learn what governments, citizens, and businesses can do to promote widespread mask usage as an evidence-based intervention.

Policy Brief

Mask Behavior Campaigns

Our mask campaigns catalyzed the Network and influencers to increase awareness and promote continued mask-wearing in public to stop the spread of COVID-19. Since our launch, we’ve conducted masking campaigns at critical moments to reach different audiences and communities:

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    World Mask Week 2021

    World Mask Week 2021 came at a pivotal time in the COVID-19 pandemic, with the Delta variant fueling Africa’s third wave and a record number of cases to date. Over 100 partners in 171 countries joined the campaign on media and social media.

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    Africa Mask Week 2020

    When a second wave of COVID-19 threatened Africa, data showed low perception of risk and a decline in mask-wearing. In response, we galvanized our Network and the power of influencers across the continent to encourage Africans to keep on masking. Over 75 partners in 50 out of 54 African countries joined the social media movement.

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    World Mask Week 2020

    By mid-summer 2020, compliance with mask-wearing recommendations was still inconsistent across populations. We rallied the world to encourage masking at this critical time. Over 90 partners in 117 countries joined the campaign on media and social media.

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    Masking for A Friend

    Early in the pandemic, we aimed to increase the percentage of Americans wearing cloth face coverings in public. Following the campaign, mask-wearing increased from 55% of the U.S. population in mid-April to 89% in late June 2020, according to publicly available surveys.

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