Pandemic

Vaccine Education

Improving COVID-19 vaccine confidence requires action by diverse stakeholders across the world — from the community level to the global level — to advance vaccine equity and ensure that access to vaccines actually leads to vaccination. We actively prioritize the role of vaccine education in COVID-19 response policy and advocacy.

COVID-19 Vaccine Education Guiding Principles

Our Vaccine Education Guiding Principles outline community engagement recommendations to support practitioners and advocates through vaccination education efforts.

  • message-star

    SIMPLIFY THE MESSAGE TO KEEP PEOPLE HEALTHY

    COVID-19 vaccine education instills public confidence in vaccine safety and effectiveness by presenting information in a way the community can understand.

  • book

    HARNESS THE POWER OF STORYTELLING

    Individual experiences are a powerful motivator. Empower, support, and amplify a diverse range of voices from the communities you are working with.

  • connection

    CONNECT THE DOTS

    Understanding activities and priorities at the local, national, and regional level is key to ensuring that vaccine education efforts are strategic and collaborative.

  • positive

    APPEAL TO THE POSITIVE

    Acknowledge fears, but do not reinforce them. Instead, focus on information that empowers the audience to protect themselves, their families, and their communities.

  • community

    Put communities at the center

    Successful campaigns are locally-led, prioritize diverse voices, consider the community’s health and scientific literacy, and go beyond simply pronouncing that vaccines are safe and effective.

  • news

    DON’T ENGAGE WITH MISINFORMATION

    Expose the methods and motives of people spreading misinformation, not their content. Instead, ask people to share and engage with pro-vaccine messages.

  • meet

    MEET YOUR AUDIENCE WHERE THEY ARE

    Create space for your audience to ask questions and get accurate, scientifically supported answers.

  • test

    TEST, TEST, TEST

    In this dynamic communications context, be prepared to adjust your approach to incorporate new information.

  • message

    USE MESSAGING THAT WORKS

    Unbranded efforts that speak directly to your audience’s motivations and concerns are more likely to be successful.

  • save

    DO NO HARM

    Advocates must do what they can to mitigate unintended consequences. Communications must not unintentionally create stigma for people who have, or have recovered from, the virus.

Watch our “Breath Vs. Depth” Vaccine Education Virtual Stage Event”

Passcode: .VU9Q%yE

Attendees gathered to hear presentations from the Ad Council, Internews, and CONVINCE about the latest research, insights, thought leadership, debates, and gaps in vaccine education.

Policy & Advocacy Guidance

The Network provides perspective, analysis, and recommendations to support development of successful vaccine education programming and advance COVID-19 vaccine delivery.

July-7-Social-Proofing-Blog-1

Why Smooth Vaccine Rollout and Social Proof Are Key to COVID-19 Acceptance and Trust

Although recent surveys show that vaccination intent has been on the rise globally, increasing hopes that the world will be able to turn the tide on the pandemic relatively soon, the dynamic nature of this pandemic shows that vaccination intent and trust correlates to vaccine access, management of vaccine rollout, and social proof.

Read More

Vaccine Education Resources from the Network

Our team curates best-in-class vaccine education research, messaging, fact sheets, insights, and creative campaigns.

RCCE Guidance and Resources

who-logo

RCCE ACTION PLAN GUIDANCE COVID-19 PREPAREDNESS AND RESPONSE

Designed to support risk communication, community engagement staff, and responders; this tool helps to implement and monitor effective communication campaigns that engage communities, local partners, and stakeholders.

READ MORE
unicef

COVID-19 GLOBAL RISK COMMUNICATION AND COMMUNITY ENGAGEMENT STRATEGY

Revised Risk Communication and Community Engagement strategy that aims to reflect the public behaviors and attitudes.

READ MORE
Image-8

COVID-19 COMMUNICATION NETWORK

A collection of communication materials, tools, and resources from global partners to support social and behavior change professionals as they address the COVID-19 pandemic.

READ MORE
    who-logo

    RCCE ACTION PLAN GUIDANCE COVID-19 PREPAREDNESS AND RESPONSE

    Designed to support risk communication, community engagement staff, and responders; this tool helps to implement and monitor effective communication campaigns that engage communities, local partners, and stakeholders.

    READ MORE

COVID-19 Vaccine Toolkits and Guidance

who-logo

COVID-19 VACCINATION INTRODUCTION TOOLKIT

Knowledge hub that provides guidance, tools, and training to support a successful national vaccination campaign.

READ MORE
who-logo

DATA FOR ACTION: ACHIEVING HIGH UPTAKE OF COVID-19 VACCINES

This guidebook will enable programs to design, target and evaluate interventions to achieve greater impact with more efficiency, and to examine and understand trends over time.

READ MORE
Image-12

10 STEPS TO COMMUNITY READINESS

Highlights 10 well established risk communication and community engagement principles

READ MORE
csis

VACCINE CONFIDENCE & NATIONAL SECURITY IN THE COVID-19 CRISIS

A bipartisan convening with CSIS Global Health Policy Center and the London School of Hygiene & Tropical Medicine’s Vaccine Confidence Project™ assesses the implications of misinformation and vaccine confidence for U.S. national security.

READ MORE
nfid

COVID-19 COMMUNICATIONS: PROMOTING PREVENTION MEASURES AND VACCINE CONFIDENCE

Based on a roundtable discussion hosted by the National Foundation for Infectious Diseases, the organization developed a framework for developing effective communications.

READ MORE
kff-logo

KFF COVID-19 VACCINE MONITOR

An ongoing research project tracking the public’s attitudes and experiences with COVID-19 vaccinations. Using a combination of surveys and qualitative research, this project tracks public opinion as vaccine development and distribution unfolds.

READ MORE
ccdh

VACCINE HESITANCY, AND WHAT WE CAN DO ABOUT IT

High level summary of the organization’s research on attitudes towards vaccination and how campaigns can influence behavior.

READ MORE
AU_CDC_Logo-800

COVID 19 VACCINE PERCEPTIONS: A 15 COUNTRY STUDY

An investigative look into the public knowledge and perceptions of both the COVID-19 pandemic itself and COVID-19 vaccine acceptance among adults (18 years old and above) in 15 African countries. The study, based on survey data from August to December 2020, identifies knowledge gaps, beliefs, and attitudes that can help inform strategies for COVID-19 vaccine rollout.

READ MORE
sabin-logo

HEALTH WORKERS RESOURCE HUB ON VACCINES AND IMMUNIZATION

Resources for health workers on vaccine acceptance and demand, research and development, and safety and effectiveness.

READ MORE
Image-8

COVID-19 BEHAVIORS DASHBOARD

The dashboard presents data gathered through a global survey evaluating knowledge, attitudes, and practices around COVID-19. Data can be viewed by WHO region and at the country level.

READ MORE
Image-8

VACCINE ACCEPTANCE ACROSS TWENTY LOW- AND MIDDLE-INCOME COUNTRIES: INSIGHTS FROM THE COVID BEHAVIORS DASHBOARD

This brief provides practitioners and policymakers with a closer look at COVID Behaviors Dashboard insights related to vaccine acceptance rates in “priority countries” in order to better target messaging in future campaigns.

READ MORE
    who-logo

    COVID-19 VACCINATION INTRODUCTION TOOLKIT

    Knowledge hub that provides guidance, tools, and training to support a successful national vaccination campaign.

    READ MORE

Vaccine Education Messaging Resources

Image-22

STAT VACCINE CONFIDENCE MESSAGE BRIEF

Informed by quantitative and qualitative research, the memo outlines high-level audience insights and message recommendations, as well as specific communication ideas tailored to communities of color when addressing vaccine concerns.

READ MORE
Image-8

SYNTHESIZED GUIDANCE FOR COVID-19 MESSAGE DEVELOPMENT

A synthesized, indexed reference of accurate, standardized COVID-19 information from the World Health Organization and other trustworthy sources.

READ MORE
ccdh

THE ANTI-VAXX PLAYBOOK

Report evaluating the messages and strategies that anti-vaxxers are using to exploit the COVID-19 pandemic and disrupt the rollout of the COVID vaccine. Includes detailed recommendations on how to counter anti-vaxxer narratives.

READ MORE
Image-24

THE CONVERSATION: BETWEEN US, ABOUT US

Doctors, nurses, researchers, and community health care workers provide facts and dispel misinformation about the COVID-19 vaccines in more than 125 FAQ videos, available in English and Spanish.

READ MORE
stanford-university-logo

ELITE PARTY CUES INCREASE VACCINATION INTENTIONS AMONG REPUBLICANS

Research report that evaluates the impact of U.S. Democratic and Republican party messaging regarding the COVID-19 vaccine among vaccine-hesitant subgroups.

READ MORE
ifpma-logo

19 THINGS TO KNOW ABOUT COVID-19 VACCINES

A series of fact-based messages designed to continue building global trust and vaccine confidence.

READ MORE
Facebook-logo

COVID-19 VACCINE AD CAMPAIGN LEARNING

Report contains insights gleaned from an analysis of 143 Facebook advertising campaigns associated with vaccine perception and messaging.

READ MORE

COMMUNITY UNITY

A 12-episode video series – supported by Klick Health, YouTube, and the Vaccine Confidence Project – addresses common COVID-19 vaccine questions using scientific evidence, pop-culture references, and visual animations.

READ MORE
    Image-22

    STAT VACCINE CONFIDENCE MESSAGE BRIEF

    Informed by quantitative and qualitative research, the memo outlines high-level audience insights and message recommendations, as well as specific communication ideas tailored to communities of color when addressing vaccine concerns.

    READ MORE
Pandemic Action Network is powered by Panorama, a platform for social change dedicated to solving global problems through audacious thinking and bold action.